In the ever-evolving real estate industry, sellers are constantly looking for innovative platforms that streamline the home-selling process while maximizing profits. Two such platforms that have gained significant attention are 72SOLD and Houzeo.
While 72SOLD offers a quick home-selling model with a unique marketing approach, Houzeo provides a tech-driven flat-fee MLS listing service. Both platforms aim to provide convenience, but their approaches and customer experiences differ significantly.
In this article, we will explore 72SOLD reviews and Houzeo, comparing their features, pricing, pros, cons, and customer feedback. If you’re a home seller considering either of these services, this guide will help you make an informed decision.
What is 72SOLD?
Overview
72SOLD is a real estate program that claims to sell homes faster and for a higher price by utilizing a strategic home-selling system. The company partners with local real estate agents who implement its proprietary selling process, focusing on creating competition among buyers to increase offers.
Key Features
- Fast home sales – Homes listed through 72SOLD typically sell within a few days.
- Higher offers – Claims to generate bidding wars, leading to above-market-value sales.
- No open houses – Limits showings to qualified buyers only.
- Pre-marketing strategy – Attracts buyers before the home officially hits the market.
- Local agent partnerships – Licensed agents execute the 72SOLD strategy.
Pricing
72SOLD does not have a set fee structure. Sellers pay traditional real estate commission fees (typically 5%-6%), split between the listing and buyer’s agents.
Pros and Cons
Pros:
- Quick home sales
- No need for open houses
- Focus on attracting multiple offers
- Professional local real estate agents
Cons:
- Traditional commission fees still apply
- Limited control over the selling process
- Mixed customer reviews on pricing accuracy
Customer Reviews
Customer feedback on 72SOLD is mixed. While some sellers praise its speed and convenience, others feel misled by the pricing expectations. Many positive reviews highlight successful sales above asking price, while negative ones mention unmet pricing expectations and high commission fees.
Which platform offers the lowest selling fees?
Houzeo generally offers lower fees because it’s an FSBO platform where sellers only pay a flat fee to list on the MLS. 72Sold operates with traditional agent commissions, though they emphasize a faster sale that could offset costs. Houzeo is the better option for those prioritizing affordability.
What is Houzeo?
Overview
Houzeo is a For Sale By Owner (FSBO) real estate platform that provides home sellers with an affordable, flat-fee MLS listing service. Unlike traditional real estate agents, Houzeo enables homeowners to list their properties on the MLS (Multiple Listing Service) without paying hefty commission fees.
Key Features
- Flat-fee MLS listing – Get listed on local MLS without a full-service agent.
- Customizable plans – Choose from different pricing tiers based on needs.
- Online dashboard – Manage offers, negotiate contracts, and schedule showings online.
- Maximum exposure – Listed on Zillow, Realtor.com, and other major sites.
- Buyer agent commission control – Set your own buyer’s agent commission.
Pricing
Houzeo offers various flat-fee pricing plans, typically ranging from $299 to $999 depending on the level of service required. Additional services such as contract reviews or professional guidance may incur extra fees.
Pros and Cons
Pros:
- Cost-effective compared to traditional agents
- Full control over the selling process
- Access to MLS and major real estate websites
- User-friendly online platform
Cons:
- Requires seller involvement in negotiations
- No traditional full-service agent support
- Some features may require additional fees
Customer Reviews
Houzeo receives generally positive reviews, with customers praising its affordability and ease of use. Some negative reviews cite difficulty navigating paperwork or needing additional support that costs extra.
72SOLD vs. Houzeo: Key Comparisons
| Feature | 72SOLD | Houzeo |
|---|---|---|
| Pricing | Traditional commission (5%-6%) | Flat-fee ($299-$999) |
| Selling Speed | Typically within days | Varies, based on market conditions |
| Agent Involvement | Local real estate agents | FSBO, minimal agent involvement |
| MLS Access | Yes, through agent listings | Yes, via direct MLS listing |
| Control Over Process | Limited, agent-driven | Full control, DIY approach |
| Customer Support | Agent-led support | Online and phone support |
| Suitability | Sellers prioritizing speed and full service | Sellers looking to save on commissions |
Frequently Asked Questions (FAQs)
1. Which platform is better for saving money, 72SOLD or Houzeo?
Houzeo is better for cost savings since it offers flat-fee MLS listings, eliminating high agent commissions. 72SOLD, while convenient, follows traditional commission structures.
2. Does 72SOLD guarantee a home sale?
No, 72SOLD does not guarantee a sale, but its method aims to attract strong offers quickly.
3. Can I negotiate commission fees with 72SOLD?
Yes, since 72SOLD works with traditional real estate agents, commissions are often negotiable.
4. Is Houzeo’s flat-fee listing service reliable?
Yes, Houzeo provides legitimate MLS access and has positive reviews, though sellers must manage much of the process themselves.
5. Do both platforms allow me to set my home’s price?
Yes, both allow pricing control, but 72SOLD’s strategy may influence pricing based on its method.
6. Will my home be listed on Zillow and Realtor.com with these services?
Yes, both 72SOLD (through agent listings) and Houzeo (via MLS) provide exposure on major real estate websites.
7. How quickly can I expect offers using 72SOLD?
Most sellers report receiving offers within a few days, but market conditions play a role.
8. Is Houzeo better for experienced sellers?
Yes, Houzeo works best for those comfortable handling negotiations and paperwork.
9. Can I use Houzeo if I want an agent’s help?
Yes, you can add agent assistance for an extra fee, but it’s not the default service.
10. Which service provides better customer support?
72SOLD offers agent-led support, while Houzeo provides online and phone support, with additional paid assistance available.
Conclusion
Choosing between 72SOLD and Houzeo depends on your priorities as a home seller. If you value speed, professional guidance, and a structured process, 72SOLD may be the right choice—though it comes with traditional commission fees.
On the other hand, if saving money and having full control over the process are your top concerns, Houzeo’s flat-fee model is likely the better fit. Both platforms have their strengths and weaknesses, and understanding your specific needs will help you select the best service for your home-selling journey.
Regardless of your choice, ensuring you have the right strategy in place will be crucial for a successful and profitable sale.
